For a moment, imagine that you are shopping at a local bookstore. You have a specific subject in mind and two books meet the criteria. However, one is a plain hardcover with no illustrations and a simple title. The other boasts highly detailed graphics, an appealing image and a similar length. Which book would you choose? This very same principle applies to selecting a domain name. In order to stand out from the masses, a significant amount of thought must go into the creation process. Let us break this concept down into easily digestible steps.