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When you’re running a big sale at your retail business, the goal is simple: get people through the door. But with so many distractions and competing sales, how do you make sure your shop is the one everyone’s buzzing about? For the most part, it can be fairly easy to achieve this online because of the sheer number of ads you can dish out, but again, what about foot traffic in person rather than just sales online? Well, here’s exactly what you need to know!
Increasing foot traffic during the sales
Shout It from the Rooftops (or Social Media)
Now, you have to keep in mind that social media is your best friend. Yes, even for cute storefront retail businesses, you’ll still need to let people know in advance about the sale you’re having. So, be sure to post eye-catching graphics and sneak peeks of what’s on offer. Use platforms like Instagram, Facebook, and Twitter to create a buzz. Go live, show off your best deals, and interact with your followers.
You’ll also have to remember to use local hashtags to reach people in your area. “#BigSale” is great, but “#(CitLocation)Sale” is even better. And don’t forget about stories—those little snippets are perfect for quick updates and teasers. Just make it big, and make it loud!
Consider Some Email Magic
It doesn’t matter if you’re trying to target the whole city, country, or even just your neighborhood. But if you want to make sure people stay in the loop, then you have to understand that an email newsletter is a powerful tool. So, you’ll need to craft a fun and engaging email to your subscribers, highlighting the best deals and including an exclusive discount code to make them feel special.
Again, this is all about foot traffic, so you need to make it compelling enough for them to take time out of their day to come all the way to your business. For example, you could throw in a catchy subject line, something like, “You Won’t Believe These Deals!” to ensure it gets opened. But even a bit of personalisation can go a long way, too—try using the recipient’s first name to make the message more inviting- usually newsletters have it set up to do that too.
Eye-Catching Window Displays
So, this is super old-fashioned, but in all honesty, this is probably the best way to go about this. Sometimes, the old-fashioned ways like Corflute signs on your window in big bold letters saying “SALE” or a number like “70% Off”, can be the best way to really get those customers to go inside of your business! Again, it’s all about making displays that will really catch some attention.
Flash Sales and Limited Time Offers
Want there to be actual lines for your business? This is seriously the best way to go about it! But how? Well, it’s all about creating a sense of urgency with flash sales or time-limited offers. Ideally, it’s about announcing a special deal that’s only available for a few hours or for the first 20 customers. This encourages people to visit sooner rather than later. But doing a countdown on social media for extra urgency could really help, too.
Image Credit: depositphotos.com
